AI isn’t just another tool in your marketing stack. It’s the key to smarter, faster, and more efficient lead generation. How can AI supercharge your strategy? I’m going to share actionable examples, practical tools, and real-world results — but, first, we need to lay the groundwork to help you understand the depth of application across the entire marketing function.

ABM isn’t broken, but you can’t blame overpriced platforms if you’re letting your tech vendors drive your strategy. By focusing on what truly matters — layered intent signals, thoughtful segmentation, and actionable insights — GTM teams can right-size their tech investments and unlock the full potential of account-based strategies.